Shiksha

Underprivileged kids create live content for fans of a Facebook page

Objective

Consumers doubted that the money P&G collected from the sale of its products was being efficiently used to provide an education for underprivileged children.

SOLUTION

On World Happiness Day – Underprivileged children from a P&G Shiksha school took over the P&G Shiksha Facebook page to share with the world everything they had learnt thanks to a purchase of a P&G product.

RESULTS

The campaign erased every doubt & made consumers happy to see the impact of their purchase of a P&G product. The page got featured as the top campaign on Social Media in India of the first quarter of 2014!