Search Account

The world’s first account information on search

Objective

Bajaj Finserv Lending observed that millions of their Loan customers frequently go through a tedious process to seek their basic account information, either via the call centre or website. The web process required a total of 6 steps. The brief was to cut it down to just one step.

SOLUTION

We launched ‘Search Account’ – the world’s first ever Account information facility based on Google search, that rendered real time customer account information (through a paid search result). This gave the user key account info in just one step

RESULTS

  • Account detail time cut down from 120 sec to 10 seconds
  • 120,000 customers registered
  • 13% adoption in 4 months
  • 5% reduction in the call queries
  • Over 200,000 account information search ads served