The world’s first account information on search
Bajaj Finserv Lending observed that millions of their Loan customers frequently go through a tedious process to seek their basic account information, either via the call centre or website. The web process required a total of 6 steps. The brief was to cut it down to just one step.
We launched ‘Search Account’ – the world’s first ever Account information facility based on Google search, that rendered real time customer account information (through a paid search result). This gave the user key account info in just one step
- Account detail time cut down from 120 sec to 10 seconds
- 120,000 customers registered
- 13% adoption in 4 months
- 5% reduction in the call queries
- Over 200,000 account information search ads served