In The News

 

CIDCA 2014: ibs, Maxus win Agency of the Year, HUL is Client of the Year

22nd Apr, 2014 Campaign India

ibs and Maxus bagged the 'Agency of the Year' award at the Campaign India Digital Crest Awards that took place at Bluefrog, Mumbai on 21 May.

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Last Year, This Year

2nd Apr, 2014 Last Year, This Year

The financial Year 2013-14 may have ended with some optimism given the forthcoming elections, but was the year good for the advertising and marketing services sector?

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IMPACT 9th Anniversary Special Issue says about Sabyasachi Mitter

23rd Jan, 2014 Sabyasachi Mitter in Digital impact magazine

 

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Brands on YouTube: Version 2.0

21st Jan, 2014 Brands on YouTube: Version 2.0

From a pre-launch platform, YouTube has emerged as a powerful medium for companies to engage with social media users

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Lowe Lintas is Agency of the Year at Effie 2013

18th Jan, 2014 Lowe Lintas is Agency of the Year at Effie 2013

Lowe Lintas is Agency of the Year at Effie 2013                                                                                                                      

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All about: Bitcoin’s buzz and business

12th Jan, 2014 All about: Bitcoin’s buzz and business

Sabyasachi Mitter speaks on Bitcoins

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Sabyasachi Mitter is 56th in the list of top 100 Icons of India’s Digital Ecosystem, 2013

6th Jan, 2014 Sabyasachi Mitter is 56th in the list of top 100 Icons of India's Digital Ecosystem

 

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IBS Unified wins Yahoo Big Idea Chair India 2013 for Tata Docomo campaign

20th Dec, 2013 BestMediaInfo Bureau

‘Hyper Personalisation’ is the world’s first CRM powered display campaign; 137 brands represented through 426 entries from 61 agencies

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IBS Unified wins Yahoo Big Idea Chair 2013

20th Dec, 2013 afaqs! news bureau

Yahoo India has announced the winners of Yahoo Big Idea Chair India Awards, 2013. The flagship Big Idea Chair was awarded to IBS Unified for conceptualising 'Hyper Personalisation' - the world's first CRM-powered display campaign for Tata Docomo.

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ibs continues winning spree with Tata Docomo, wins Yahoo Big Idea Chair 2013

20th Dec, 2013 mxmindia.com

The flagship Big Idea Chair was awarded to IBS Unified for conceptualizing ‘Hyper Personalization – the world’s first CRM powered Display campaign’ for Tata Docomo.

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IBS Unified wins Yahoo Big Idea Chair India 2013 for Tata Docomo campaign

19th Dec, 2013 APN News

The flagship Big Idea Chair was awarded to IBS Unified for conceptualizing ‘Hyper Personalization’ – the world’s first CRM powered Display campaign for Tata Docomo and also won gold for Best Use of Display Advertising.

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IBS wins Yahoo Big Idea Chair 2013

19th Dec, 2013 Campaign India

GroupM, IBS, Indigo Consulting, IProspectCommunicate2, Ogilvy & Mather, PHD and Viacom18 bag Golds.

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Video:Campaign South Asia AoY Awards 2013 Winners

18th Dec, 2013 Campaign India

Sabyasachi Mitter on winning South Asia awards 2013

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Campaign South Asia Agency of the Year Awards 2013

10th Dec, 2013 Campaign India

ibs wins India Digital Agency of the Year, South Asia Digital Agency of the Year and South Asia Independent Agency of the Year

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Digital Asia Festival 2013: IBS nets two Silvers

18th Nov, 2013 Campaign India

ibs nets two Silvers in Display, Banners and Other Rich Media and Digital Media Innovation category respectively.

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Emvies 2013: And the Grand Emvie goes to ibs

7th Sep, 2013 Emvies 2013: And the Grand Emvie goes to ibs

ibs wins the Grand Emvie and 3 golds this year

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ibs, MTV & Mobilox shine @IDMA 2013; VSS Mani is Person of the Year

25th Jun, 2013 exchange4media

Agency of the Year was awarded to ibs, which led the chart with 65 points, taking home 6 Gold and 1 Silver

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IDMA 2013: Sabyasachi Mitter speaks @IDMA

25th Jun, 2013 Youtube

Sabyasachi Mitter speaks @IDMA

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VIDEO – Sabyasachi Mitter talks about Hyperpersonalisation at New Media Summit – Pt 2

20th Jun, 2013 Youtube

Sabyasachi Mitter talks about Hyperpersonalisation at New Media Summit

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VIDEO – Sabyasachi Mitter talks about Hyperpersonalisation at New Media Summit – Pt 1

17th Jun, 2013 Youtube

Sabyasachi Mitter talks at New Media Summit, Mumbai

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Campaign India Digital Crest Awards: IBS is Agency of the Year 2013

12th Jun, 2013 Campaign India

IBS was crowned the Agency of the Year at the Campaign India Digital Crest Awards (CIDCA) 2013.

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Using social for business? Avoid these rookie mistakes

24th Apr, 2013 Exchange4Media

There is no hard and fast rule to be successful on social media as everything depends upon the nature of the brand but there are a few mistakes that marketers tend to make very often. While the do’s continue to be hazy, exchange4media takes a look at the don’ts

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Meet the new winners

24th Apr, 2013 Business Standard

Small agencies have come into their own, as was evident during the recently concluded Goafest

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In conversation with exchange4media

18th Apr, 2013 Exchange4Media

Sabyasachi Mitter, MD, ibs, in conversation with exchange4media’s Priyanka Nair about the changing Indian digital ecosystem, the recent rebranding exercise that the agency went through and much more

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Leo Burnett the winner, McCann gets a big haul, JWT No. 3

16th Apr, 2013 Business Standard

If Joshi was on top of the world over McCann's spirited comeback, his agency's print Grand Prix was the second in the creative awards, the first being the one won by Interface Business Solutions for Tata Docomo in digital.

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Brand Bazaar – Goafest Special

16th Apr, 2013 CNBC Awaaz

Watch all that you experienced at Goafest 2013, from sun, sand, water and breeze to parties, awards, networking, etc. The episode also finds out what marketers think about awards and their expectations from the creative agencies.

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McCann, Grey and Interface Business Solutions pick up the three Grand Prix gongs at GoaFest

8th Apr, 2013 campaignbriefasia.com

There were three Grand Prix awards handed out this year at GoaFest, India's largest advertising festival. Interface Business Solutions picked up the Digital Grand Prix for its web banner for Tata Docomo. The campaign was promoted as the world's first CRM-powered personalised web banner.

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Goafest wraps up its eighth edition; McCann, Grey and Interface bag grand prix

8th Apr, 2013 Economic Times

On day one, ibs (formerly Interface Business Solutions) won its maiden grand prix in digital for the world's first CRM-powered personalised web banner, made for Tata Docomo.

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VIDEO: Goafest 2013: Creative and Media Abbys Winners

8th Apr, 2013 Campaign India

We caught up with McCann Worldgroup's Prasoon Joshi; Grey India's Amit Akali, Malvika Mehra and Jishnu Sen; Interface Business Solutions' Sabyasachi Mitter; Leo Burnett's K V Sridhar (Pops); JWT's Senthil Kumar and Mindshare's Ravi Rao. See in the above video what they have to say about the most exciting piece of work that won awards from them.

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Goafest 2013: Interface Business Solutions bags Digital Grand Prix for Tata Docomo campaign

6th Apr, 2013 Campaign India

Interface Business Solutions bagged the only Grand Prix of the night for work on Tata Docomo - CRM-powered personalised web banner.

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Media Abbys: No Ogilvy, no Creativeland Asia, but Goafest

6th Apr, 2013 Economic Times

ibs (formerly Interface Business Solutions) won the grand prix for the world's first CRM-powered personalised web banner, made for Tata Docomo.

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Mindshare gets fistful of media Abbys

6th Apr, 2013 Business Standard

Starcom Mediavest bagged a gold for its campaign for Samsung, while Interface Business Solutions walked away with a gold for Tata Docomo, both winners in the digital display category

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Goafest 2013: Mindshare dominates the show at the Media Abbys

5th Apr, 2013 SmartInvestor.in

The gold winners included Mindshare's work for Fair & Lovely, Kissan Ketchup and Axe Deodarant. Starcom Mediavest bagged a gold for its campaign for Samsung, while Interface Business Solutions' walked away with a gold for Tata Docomo - both winners were in the digital display category.

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Can you beat the Harlem Shake?

28th Mar, 2013 Exchange4Media

Our views on the Harlem Shake meme and how brands could have used the same to their advantage

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Politicians on social media: Is India ready?

28th Mar, 2013 Exchange4Media

It is a good move in principle but the timing is very risky, being just ahead of the 2014 elections, said Sabyasachi Mitter, Managing Director, Interface Business Solutions

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The Top 100 powerful digital mavens of India

20th Nov, 2012 Impact

At the cusp of a new year, IMPACT has compiled a list of 100 digital czars as well as relative newbies who are changing the game in the digital domain

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Clients need to be handheld to think digital: Sabyasachi Mitter

12th Nov, 2012 Pitch

Sabyasachi Mitter, Managing Director of Interface Business Solutions talks to Pitch about noticeable consumer trends, challenges and opportunities associated with digital, as a marketing medium.

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Indian brands pin to win on social media

10th Sep, 2012 Exchange4Media

The latest social media portal to create a marketing frenzy is Pinterest. Many Indian marketing executives, social media enthusiasts and even brand managers are currently looking at Pinterest as an integrating social media platform. Our Views

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ET Now Brandequity – Facebook as an effective advertising & marketing platform

26th Jul, 2012 ET Now Brand Equity

Interview of Sabyasachi Mitter, MD Interface Business Solutions on Brand Equity on Facebook as an effective advertising advertising platform

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Interface Business Solutions is top agency at Indian Digital Media Awards 2011

6th Jun, 2012 Exchange4Media

The agency winners of the second exchange4media Indian Digital Media Awards, held on June 3, 2011, were led by Interface Business Solutions, followed by Maxus

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Sabyasachi Mitter, Managing Director, Interface Business Solutions @IDMA 2012

17th Apr, 2012 Exchange4Media

Sabyasachi Mitter, Managing Director, Interface Business Solutions speaks @IDMA 2012.

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Sabyasachi Mitter, Managing Director, Interface Business Solutions @ IDMA 2012

17th Apr, 2012 Youtube

Sabyasachi Mitter on IDMA 2012

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How Sabyasachi Mitter steered IBS to a Rs 15 crore venture in eight years

14th Nov, 2011 Economic Times

The story of ibs and its genesis and growth, told by Sabyasachi to Economic Times

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Measuring Digital Landscape

4th Nov, 2011 afaqs.com

Sabyasachi Mitter, Managing Director, Interface Business Solutions talks about the Yahoo Big Idea Chair and its role in the digital media landscape in India

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Indian Brand Pages lead the global top 100 on Facebook

16th Sep, 2011 afaqs.com

Socialbakers, one of the biggest social media statistics portals in the world, recently released the August 2011 Engagement Analytics Report showcasing the global top 100 pages on Facebook. Interestingly, the top five of the six brands are managed by Interface Business Solutions, one of India’s leading independent full service digital agency.

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Brands log on to sponsored tweets

31st Aug, 2011 Business Standard

Sabyasachi Mitter, MD, Interface Business Solutions, has worked on some of the biggest brands in the digital and social media space. Interface estimates that most Indian brands will be bullish on social media and spend between Rs 50 lakh and Rs 5 crore (per brand) in 2011

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India Digital Media Awards: Tata Docomo, Interface Business Solutions lead tally

4th Jun, 2011 Exchange4Media

The exchange4media India Digital Media Awards (IDMA) 2011, were announced at a glittering ceremony in Mumbai on June 3, 2011. Interface Business Solutions has been announced as Best Social and Digital Media Agency of the Year

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Goafest 2013: Interface wins Digital Grand Prix

4th Jun, 2011 afaqs.com

The Digital Grand Prix this year went to Interface Business Solution for its CRM-powered personalised web banner for Tata Docomo. Besides this glory, Interface Business Solution also won a Bronze for the same brand (Hyper-personalisation- CRM communication on social media)

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